Friday, August 22, 2014

TV Stations In Ghana Threaten Not To Show Music Videos Shot In South Africa

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It look like a tsunami is going through our entertainment industry at the moment and it’s going to leave behind loads of destruction in it’s trail. Coming from the backdrop of the Sarkodie, Shatta, media war, there seems to be another war brewing.
According to a reliable TV station executive who spoke on condition of anonymity with OMG!Ghana, TV stations in the country have threatened not to show Ghanaian music videos shot in South Africa on their channels again. Their reason is that, musicians do not promote Ghana by shooting music videos outside.
Lately, it has become like a new fad in the music industry for musicians to shoot their music videos in the southern African country. We have seen D-Black, Sarkodie, Becca and a couple of others all travelling to South Africa to shoot videos to their songs which are very Ghanaian. These artistes also use every channel and medium available to them to promote their travel and stay in South Africa.
This new direction has been questioned by certain entertainment pundits who believe that the videos shot in South Africa are not that superior to those shot here by good production houses like Phamous Philms, OM, Xpress Philms etc.
At the meeting attended by executives of the major television stations in the country, they expressed their unhappiness with the rate at which these artistes disrespect video production outfits in the country by leaving to shoot their videos in South Africa.
They indicated that their beef is not with their sister African country but with our artistes who are behaving as if directors here are not  good enough to handle their videos. Further more these artistes do not promote Ghana in the run up to the shoot, during the shoot and after the shoot on their social media channels.
The videos also generally depict landmarks in South Africa which tends to promote the country against the parent country of the artiste which is Ghana. Therefore according to the TV executive, this goes against their local content policy.
In his own words, he said:
“My brother, we are not happy with the rate at which these artistes are travelling to South Africa to shoot music videos. Don’t we have good directors or video production outfits in this country?
These videos apart from the artistes who are Ghanaians, everything else is South African, meaning when you show this video, you are indirectly promoting South Africa and that goes against our local content programming policy.
We are still deliberating so when we come out with a final decision, you will know but I can tell you that a ban on the showing of these videos on our networks is very imminent.”

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